Hallmarks of Ames & Economic Development

Written By:  Caleb Grawe, Business Engagement Collaborative, Ames High School, 
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It’s virtually impossible to walk down Ames’ Main Street without gaining some appreciation for the town’s energy. Despite being only a few blocks long, it’s home to a variety of cultural venues, innovative businesses, and unique art pieces. 

One of the newest additions to the already vibrant downtown area is a mural on the side of the Quilting Connections store, painted by Lauren Gifford. The piece features stylized text highlighting just a few of the qualities that make Ames special, each word wreathed in a flowery design. 

Gifford is known for creating art with bold colors and positive messages. Her business, Letter With Lauren Liz, focuses on handmade text art with a personal touch. The scope of her previous work includes various wall art exhibits, interactive outdoor art, sidewalk murals, and more.

Not long ago, Gifford approached Ames Main Street about the prospect of adding new art installations to the downtown vicinity. As soon as the organization agreed, she immediately took the initiative to start contacting local businesses to fund the project. Renewable Energy Group ended up supplying $5,000 to make the project a reality, and on October 29th of last year the mural was unveiled in a ribbon-cutting ceremony. 
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With this colorful new tribute to the town’s spirit and heritage, Ames’ Main Street has acquired yet another layer of intrigue and charm. And in a time where normalcy and uncertainty are continually at odds, projects like this one serve as an example that inspiration and ingenuity continue to thrive in our communities.