Cycle Force Group
If you have ever purchased a bicycle, bicycle parts, or accessories online, it is highly possible that the order was processed by Cycle Force Group in Ames, Iowa. Founded in 1998, Cycle Force Group (CF) is a national distributor of bicycles, parts, accessories and so much more.
As of January 1, 2022, Cycle Force Group was purchased by Messingschlager GmbH, Europe’s leading supplier of bicycle parts and accessories. That acquisition established Messingschlager USA LLC (dba Cycle Force), headquartered in Ames. CF is now positioned to better compete in the United States cycling world with new European brands that will soon be part of the CF portfolio.
In 1998, the company was founded by Nyle Nims and Sue Cunningham in eastern Long Island. Like many small companies, the center of operations during the early years of the company was at a kitchen table. Their first customer was Sears & Roebuck whom they had a solid relationship with at their former company. That buyer left and went to an unknown company at the time, and asked Nyle and Sue if they would sell him bicycles, another unknown category for them. That unknown company was Amazon and began a decades long relationship as they continue to be their number one customer.
As the internet boomed, they expanded their distribution further online. Increased orders required additional shipping, and Nims and Cunningham quickly saw the challenges of shipping from the east coast to west coast. They eventually made the decision to relocate their company to Ames.
Nims is an Ames native and got his early entrepreneurial education from his father Daryl. Nims’ Sportsman was founded in 1951 and was a Downtown Ames staple, selling a wide assortment of sporting goods. In 1969, the business expanded beyond hunting and fishing to include Schwinn bicycles. The father/son team traveled Europe in search of manufacturing partners. Eventually, Nyle Nims went onto become president of Ross Bicycles, one of the largest bicycle companies in the United States before eventually starting CFG with Cunningham, who began her cycling career at Ross in New York.
With the recent acquisition by Messingschlager, Pat Cunnane was announced as the new Chief Executive Officer in November 2022, with Nims, Cunningham and Nyle’s three children, Matt, Chris, and Elizabeth, focusing on the operations in Ames. Cunnane is a recognized leader in the bicycle industry with decades of CEO experience.
Cycle Force Group offers a range of products that includes entry-level bikes for children, and most recently e-bikes. One of the areas they have always been interested in is high-end performance bicycles. Cycling is an international sport that is incredibly popular in Europe. It was recently announced that North America Cycles (a division of Cycle Force handling the independent bicycle dealer network) was awarded the exclusive U.S. distributor of a line of KTM Bicycles, a premium global cycling brand from Austria.
When thinking of bicycle companies in Ames, CF may not be one that immediately comes to mind. They have never been a public-facing company with a showroom for customers, yet their revenue is annually eight-figures. The customer base includes e-commerce fulfillment, big-box retail, independent bicycle retailers, large multi-sport retailers, consumer direct, premium, and promotional clients.
Through the years, the CF business model has evolved as quickly as the internet has. Just like Nyle followed his father, CF has grown into the next generation with his children. Matt Nims is tasked with sales and marketing, Chris Nims with navigating an ever-changing e-commerce market, and Elizabeth Brink with order fulfillment. They make up the CF management team along with Nyle and Sue who all report to Pat.
In 2020, CF experienced an influx in orders due to the pandemic when normal life shifted to activities at home and outdoors. During that time, they were processing over 3,000 orders a day and in April 2020, the company saw more than 40,000 orders. That year, they processed approximately half a million orders in all.
They are currently in the next evolution of bicycles: e-bikes. For a company that handled half a million orders, the move to e-bikes means less orders, but at higher prices and more complicated shipping, allowing the company to maintain the same revenue. One of their premier bicycle brands is HEAD, famous for gold medals in ski & grand slam titles in tennis. Known for cutting-edge design, engineering excellence and a passion for championing all sport, everywhere.
Whatever is next in bicycles, Messingschlager USA, dba Cycle Force, will be ready with the infrastructure they have in place. Growth has been in their DNA for almost 25 years and will continue to turn their wheels year after year allowing their employees the opportunity to flourish working in Ames, Iowa.
Cycle Force is located at 2105 SE 5th Street in Ames, Iowa
Leave a Reply.